Matty Bittaye

Freshman

Education

January 2020-December 2024(Expected)

Masters In Business Administration at University of Texas at Arlington

Expected to Graduate in December 2024

August 2001-December 2004

BSC , Management with Marketing Minor at University of The Gambia

Experience

August 2014 -October 2022

Managing Partner at Star Quality Styles

Administered day-to-day operations, developed and executed strategic plans and initiatives, directed 20-members team,
tracked key performance indicators, and maximized departmental productivity. Identified growth opportunities,
cultivated business relationships, and steered the company toward growth, success, and sustainability.
• Devised high-impact digital marketing strategies to promote the brand and increased online presence.
• Designed and executed email marketing campaigns to nurture leads, maintained customer engagement, and
promoted products and services.
• Utilized data analytics tools to assess campaign performance, consumer behavior, and other relevant metrics to
refine marketing strategies and achieved business objectives.
• Managed financial aspects of the business, including budgeting, financial reporting, cash flow management, and
financial analysis to drive profitability.
• Engaged with clients, maintained client relationships, addressed concerns, and ensured a high level of client
satisfaction through excellent service and communication.
• Generated business reports, maintained documentation, stayed informed on evolving consumer needs and market
trends, and upheld quality standards.

June 2005-July 2010

Marketing Officer at Gambia Civil Aviation Authority

Promoted the authority’s services, projects, and initiatives. Conducted market research, created marketing plans,
developed promotional materials, coordinated advertising campaigns, and organized events to enhance brand visibility
and engagement. Built and sustained productive relationships with stakeholders to ensure a strong market presence.
• Negotiated and secured marketing partnerships with leading airlines, resulting in a 15% growth in passengers and a
12% increase in flight bookings at the Gambia Civil Aviation Authority-operated airport.
• Created and implemented digital marketing strategies that resulted in a 30% surge in website traffic and a 20%
improvement in online engagement.
• Implemented targeted email marketing campaigns that achieved a 15% higher open rate and a 10% increase in clickthrough rates compared to previous campaigns.
• Led a social media initiative that expanded the authority’s online presence, resulting in a 25% growth in social media
followers and a 40% increase in engagement within six months.
• Conducted market research and competitor analysis, leading to the identification of new market segments.

• Updated 9 months ago