About
Harmony M. Granderson
hmgranderson@aggies.ncat.edu | (360) 409-3471
www.linkedin.com/in/harmonyg
SUMMARY OF SKILLS
• Planning and executing events and activities
• Experience hosting training sessions
• Extensive student leadership involvement
• Conducting search engine optimization
• Developing social media promotional content
• Daily professional interfaces with the public
EDUCATION
North Carolina A&T State University Greensboro, NC May 2023
Bachelor of Science in Marketing
GPA: 3.3 Honors: Dean’s List
RELEVANT EXPERIENCE
All Def Digital Los Angeles, CA Spring/Summer 2020
Digital Marketing Intern (Remote)
• Tasked with creating daily digital marketing content for a multi-platform media company that leverages
the cultural power of hip-hop, comedy, and social justice for entertainment purposes
• Assisted the social media marketing director with generating relevant and captivating material to post on
various social media platforms for consistent audience engagement
• Tracked daily usage and audience interactions in managing the company’s Instagram and TikTok
accounts which saw a combined increase in action of over 233%
• Planned and created the run of show for the first ever virtual HBCU graduation for my university in
collaboration with the promoter, Facebook
• Coordinated with 2020 graduates from across the country to solicit inspirational videos to be added to
the live HBCU graduation event
Heavy Sound Labs Atlanta, GA Spring/Summer 2020
A&R Intern (Remote)
• Managed the artists and repertoire functions for a record label specializing in partnering with musical
artists at the development stage and strategically applying resources to amplify their audience and gain
cultural traction
• Collaborated with artists in creating engaging content that would aid in boosting their social media
presence to increase brand notoriety
• Oversaw all aspects of the virtual technology functions during the weekly production of the “Heavy Talk”
live talk show
• Produced a segment during the live show by conducting a 1 on 1 interview with an aspiring college
student content-creator
• Gained first-hand knowledge of the various aspects of artist management by remaining involved in all
strategic planning meetings
• Created social media story templates to increase reach and exposure in support of a song release for a
new artist
TikTok Greensboro, NC January 2020-April 2020
Campus Ambassador
• Selected by the leading short-form, video sharing app to represent my university in building brand
awareness through collaborations with students and on campus organizations to increase usage
• Hosted multiple in person and virtual events on a campus of 10,000+ students to build hype and create
experiences to be documented through the app
• Partnered with administrators, athletics, and various on campus student organizations to develop
engaging activities to give away company merchandise and paraphernalia
NC A&T Student Government Assoc. Greensboro, NC September 2019-March 2020
Historian
• Responsible for capturing the accomplishments of the council by documenting all events and activities
through pictures, social media posts, written stories, and first-hand accounts
• Remained in consistent contact with the president to ensure activities were accurately captured for
proper recording for the use of future councils
• Assisted in hosting several workshops on professional development awareness for the student body to
improve networking strategies
Naples Zoo Naples, FL Spring 2019
Public Relations and Marketing Intern
• Responsible for the creation and implementation of all marketing and promotional efforts to enhance
visitation and donor support for a nationally accredited, nonprofit zoo
• Developed and instituted a weekly schedule of educational, marketing videos and social media projects
to attract more guests to the private zoo in support of conservation efforts which led to an increase of
200+ customers
• Increased social media engagement by 20% by composing sample content for the marketing assistant to
help drive traffic to the various platforms for the latest information on upcoming events, activities, and
occurrences
• Conducted search engine optimization and keyword research to gain more knowledge of marketing
strategies that would enhance the driving of sales and profit
Chick-Fil-A Fayetteville & Greensboro, NC June 2018-Present
Team Member
• Ensure the delivery of excellent customer service through fast and accurate processing of orders,
communication with my managers, and coordinating with my team
• Build and maintain positive relationships with patrons by providing prompt and efficient service to
promote customer loyalty
• Train new team members how to effectively deliver exemplary customer service and maintain areas of
operation in line with the policies and procedures set forth by the company
• Consistently adhere to all safety and health regulations in the handling of food in its preparation and
delivery
Fayetteville- Cumberland Youth Council Fayetteville, NC January 2017-May 2019
Community Service Chair
• Assisted in furthering the mission of a youth-led organization that focuses on the betterment and
promotion of the community through programs that benefit the youth of the city
• Acted as a representative on the Fayetteville City Council board to engage with city officials as they
discussed critical issues affecting the youth of Cumberland County
• Instrumental in the planning of events and activities for the annual state-wide youth conference aimed to
welcome other councils to the city and to educate them on the youth centered strategic initiatives
• Led team planning meetings ensuring all developed projects met organizational objectives in serving the
community and its youth
• Operated as community service chair in the development of service projects that provided an opportunity
for youth to share in local government matters and to gain skills in becoming responsible citizens
HONORS & AWARDS
Quarter Finalist in the National Invitational Sales Competition at The University of Toledo College of Business
and Innovation (2020) ● Securities and Insurance Licensing Association Foundation Post-Secondary College
Scholarship Recipient (2019) ● NCAT Business Scholarship Recipient (2019)