Danielle Avinger Russell

Experience

Walt Disney World

DCP Walt Disney Photopass, MK-Entertainment - June 2023-September 2023

Experience: Photopass Intern

As a Photopass Intern, I had the opportunity to fully immerse myself in a creative and dynamic role within The Walt Disney Company. Throughout my 109.7-hour internship, I photographed 2,183 encounters (families), resulting in a total of 15,985 images. Of these images, guests downloaded 7,531 at a rate of 69 per hour.

Top three photographed positions:
– Pirates Mast
– Tron Prop
– Inner Hub Right

Skills and accomplishments:
– Actively participated in career development events at Apprenticeship Hall, enhancing photography skills and fostering personal and professional growth.
– Added a touch of magic to seasonal marketing campaigns, using props, decorations, and themes to create captivating photographs.
– Guided guests through storytelling journeys, capturing genuine emotions and creating narratives within their photographs.
– Conducted marketing research to create personalized experiences aligned with the Disney brand.
– Contributed to the success of the Photopass program and created lasting memories for guests and their families.

My internship not only honed my photography skills but also taught me the importance of creating immersive experiences and capturing the essence of the Disney magic. It was an incredible journey that allowed me to contribute to the success of the Photopass program and create cherished memories for guests and their families.

Lott's of Art Boutique - Corpus Christi, TX

Brand Manager - February 2020-November 2022

• Featured in “The Bend Magazine” for strategic branding and marketing.

• Executed innovative branding and design for notable events.

• Applied advanced SEO strategies across various channels
At Lott’s of Art Boutique, where creativity and style merge, I, as the Brand Manager, undertook the task of casting and training models for a significant event. I carefully scouted talent from TAMUCC’s Arts and Athletics Departments, searching for individuals with skill and potential.

These models, selected with great care, were not mere mannequins but represented the diverse essence of our brand’s global expansion. They connected with the vibrant souls of the millennial generation, breathing life into our vision like threads woven together.

During the event, I played a central role in guiding the models through a fashion showcase, where each step and movement conveyed the essence of our creative vision. Every detail, such as the choice of infinity dress ties, contributed to a harmonious experience that resonated with the attendees.

My responsibilities extended beyond the runway, as I immersed myself in branding, digital marketing, and venue redecoration. The Coral Bean Cafe, with its charming ambiance, provided the perfect backdrop for our dreams to come alive. We seamlessly did a collection collaboration with the Cafe drinks a part of our photography set and ads.

Our ultimate goal was not solely to sell garments, but to ignite confidence in every individual we encountered. We aimed to spark a sense of self-reflection in our guests, allowing them to see themselves in our exquisite creations, like a shimmering mirror.

Thus, our story unfolded as a testament to artistic flair and endless possibilities. As the curtains closed, our vision had left a lasting impression on the hearts and minds of all who had the privilege of witnessing this journey through the brand.

Education

Bachelor

Texas A&M University Corpus Christi

August 2016-December 2024

Major University Studies with focus in Marketing, Entertainment, and Entrepreneurship

Skills

• Adobe Creative Suite
• AI Design
• B2B
• content creation
• leadership
• Midjourney
• Planning
• Project management
• public relations
• SEO
• Social media marketing
• SSO
• UGC
• UI/UX Design
• Website Management