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Yale University
1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University’s position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Required Education and Experience
Bachelor’s degree in English, Journalism, Communications or related field and five years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
Background Check Requirements
All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit “Learn about background checks” under the Applicant Support Resources section of Careers on the It’s Your Yale website.
Position Focus:
Yale School of Medicine (YSM) is seeking an experienced and innovative manager for internal communications to help lead and execute YSM’s internal communications strategy for the medical school and its medical practice, Yale Medicine. The strategy informs faculty, students, clinicians, and staff and engages them in the school’s mission, values, and strategic priorities, including its efforts to more closely align its strategic and operational planning with Yale New Haven Health System (YNHHS). As a critical part of this role, the manager will serve as editor-in-chief of YSM’s intranet (MyYSM), weekly email newsletters, digital signage, and other communication channels, proactively identifying and generating dynamic strategic and SEO-maximized content to inspire and engage our internal audiences and ensuring it aligns with the writing and branding standards of YSM and Yale University. This work will also involve developing and leading the execution of internal communication programs/campaigns to promote and engage the YSM community in specific initiatives, activities, or events. Additionally, the role will assist in creating written and verbal messages from executive and senior leadership related to the school’s mission, YSM/YNHHS alignment efforts, and senior administrative appointments, and in planning/coordinating ongoing town halls and other forums (including PowerPoint slideshow development). In managing and executing the internal communications efforts, the manager, YSM communications will also be responsible for planning, coordinating, and distributing targeted and community-wide emails, using Yale’s internal communications platform. On an ongoing basis, the role will measure, evaluate, and communicate the strategic impact of all communication efforts and make recommendations for adjusting/fine-tuning planning as needed. Importantly, the role will play an active role in YSM’s community of communicators, contributing to ongoing discussions, sharing ideas and best practices, and assisting in community-wide planning, process improvement, and asset management.
PLEASE DISREGARD ESSENTIAL DUTIES BELOW (FOCUS ON “POSITION FOCUS” & “REQUIRED SKILLS SECTION”)
Preferred Education, Experience and Skills:
Familiarity with survey building tools and Canva/Adobe (or other image creating/editing software). Strong interpersonal skills with the ability to develop relationships with all leadership levels, faculty, and other departmental stakeholders to develop content for distribution/publication. Proficient in Associated Press (AP) style
Posting Disclaimer
The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.
University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale’s Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.
Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).
Required Skill/Ability 1:
Demonstrated experience developing, managing, and executing high-impact, comprehensive internal communications programs and strategies, preferably related to healthcare and/or medicine. Experience in planning, coordinating, and preparing messaging/talking points and PowerPoint slides for town halls or other internal forums.
Required Skill/Ability 2:
Demonstrated experience and ability in writing impactful internal communications that clearly articulate and engage internal audiences in an organization’s mission, values, business strategy, goals, and priorities. Demonstrated ability in creating high-quality written and verbal internal messaging for executive and senior leadership.
Required Skill/Ability 3:
Independent self-starter with outstanding written (editing/writing), verbal, and organizational skills and demonstrated ability to conceptualize and write compelling, high-quality content for intranets and other internal websites, newsletters, email announcements, digital signage, and other channels for a variety of audiences.
Required Skill/Ability 4:
Demonstrated ability to develop, execute, and measure the success of comprehensive communication plans and strategies on an ongoing basis and to summarize metrics/results to succinctly articulate the level of impact.
Required Skill/Ability 5:
Proficiency with web/intranet content management systems; Microsoft PowerPoint, Word, Outlook, Teams, and Excel; internal communications platforms (e.g., Salesforce); and the ongoing management of email mailing lists. Ability and openness to identify and learn new technology, including YSM’s content management platform (which is called Beatrix).
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