• Content Strategy: Participate in content strategy planning meetings, offering input and ideas for upcoming content needs or campaigns.
• Content Creation: Write and edit content for the company’s website and associated marketing materials. This includes developing copy for web pages, blog posts, email campaigns, and other digital marketing materials.
• SEO Optimization: Research and apply SEO and on-page best practices to web copy to improve visibility on search engines, including keyword research and on-page optimization.
• Research: Conduct industry-specific research to support content development. This might include learning about products, services, target audiences, and competitors to craft effective copy.
• Brand Consistency: Ensure all written content aligns with the company’s brand voice and style guide.
• Proofreading: Edit and proofread copy to ensure clarity, proper grammar, spelling and punctuation.
• Collaboration: Work with the marketing and design teams to understand project requirements, create compelling copy and improve user experience.
• Performs other duties as assigned
• Complies with all policies and standards

• Bachelor’s Degree Communications, marketing, journalism or related field. (Required)
• Between junior and senior year. (Preferred)
• Strong interest in digital marketing and customer experience. (Required)
• Proven cumulative GPA of at least 3.2 out of a 4.0; 3.5+ preferred.
• Demonstrated excellent written and verbal communication skills.
• Proven general knowledge of the functions of copywriting with strong copyediting and proofreading skills.
• Demonstrated ability to coordinate multiple projects simultaneously and complete assigned tasks accurately and on a timely basis.
• Proven examples of motivation and proactive personal development.
• Demonstrated successful experience in problem-solving situations.
• Strong team player with a cooperative, positive attitude.
• Working knowledge of Microsoft Office (Word, Excel, and PowerPoint)
• Some knowledge of SEO and digital marketing techniques.

Work Setting/Position Demands:

• Works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings.
• Requires the ability to verbally communicate and exchange accurate information to customers and associates on a regular basis.
• Requires visual acuity to read and interpret a variety of correspondence, procedures, reports and forms via paper and electronic documents, visual inspection involving small defects; small parts, and/or operation of machinery (including inspection); using measurement devices continuously. Visual acuity is required to determine accuracy, neatness, and thoroughness of work assigned.
• Requires the ability to prepare written correspondence, reports and forms using prescribed formats and conforming to rules of punctuation, grammar, diction, and style on a regular basis.
• Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts, and draw valid conclusions
• Performs substantial movement of wrists, hands, and fingers for continuous computer work.
• Extended hours required during peak workloads or special projects/events.

Travel Requirements:

• None