Vice President of Marketing – B2B Services

Position Overview

The Vice President of Marketing will lead the strategic and operational marketing efforts for a dynamic, non-franchise B2B services company. This role is responsible for driving demand generation, brand positioning, and customer engagement to accelerate business growth. The ideal candidate will bring a proven track record in B2B marketing, with expertise in digital, content, and product marketing, and a passion for delivering measurable results.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute a comprehensive marketing strategy aligned with the company’s business goals, focusing on demand generation, customer acquisition, and retention.
• Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities and refine marketing initiatives.
• Serve as a strategic advisor to the executive team, contributing to the overall business strategy.

Demand Generation & Customer Acquisition

• Lead demand generation efforts, leveraging digital marketing, account-based marketing (ABM), and other strategies to attract and convert high-value clients.
• Implement and optimize marketing automation tools and CRM systems to manage campaigns and track leads.
• Collaborate closely with the sales team to align marketing efforts with sales objectives and enhance the lead-to-revenue process.

Brand Development & Messaging

• Oversee the company’s brand positioning and messaging to ensure consistency and differentiation across all touchpoints.
• Develop and manage thought leadership initiatives, including content marketing, whitepapers, webinars, and case studies, to establish the company as a trusted industry leader.
• Ensure all marketing efforts align with the company’s value proposition and resonate with target audiences.

Product & Service Marketing

• Partner with product and service teams to develop go-to-market strategies for new offerings, including messaging, pricing, and launch plans.
• Create marketing collateral and tools that empower the sales team to communicate the value of the company’s solutions effectively.

Team Leadership & Development

• Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Partner with other departments, including sales, product, and customer success, to ensure alignment and shared success.
• Serve as a member of the leadership team, contributing to company-wide initiatives and decision-making.

Performance Measurement & Budget Management

• Define and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Provide regular performance reports to the executive team, highlighting successes, challenges, and opportunities for improvement.
• Manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of experience in B2B marketing, with at least 5 years in a leadership role.
• Demonstrated success in developing and executing integrated marketing strategies that drive growth.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

Skills & Competencies

• Strong strategic and analytical skills, with the ability to leverage data to inform decisions and measure success.
• Expertise in digital marketing, content marketing, and lead generation strategies.
• Exceptional leadership and communication skills, with the ability to inspire and influence teams and stakeholders.
• Entrepreneurial mindset with the ability to adapt and thrive in a fast-paced, growth-oriented environment.
• Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget.

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