Job Title: Lifecycle Marketing Specialist
Location: Charlotte, NC
Reports To: Lifecycle Marketing Manager
Position Type: Full-time, Exempt, Hybrid

Job Summary:The Lifecycle Marketing Specialist at Mason Interactive will assist in creating, executing, and optimizing customer engagement strategies across multiple channels. This entry- to mid-level position is ideal for someone with a solid foundation in digital marketing who wants to focus on customer lifecycle and retention strategies. The specialist will leverage CRM platforms, including Klaviyo, to help drive personalized campaigns and enhance customer journeys.

Key Responsibilities:

• Campaign Execution: Support the Lifecycle Marketing Manager by executing email, SMS, and other lifecycle marketing campaigns. Use Klaviyo and other CRM tools to automate and personalize customer journeys.
• Audience Segmentation: Develop and manage audience segments based on customer data and insights to ensure targeted, relevant communication.
• Performance Tracking: Monitor and report on campaign metrics to evaluate effectiveness, optimize performance, and provide insights to the Lifecycle Marketing Manager.
• Content Collaboration: Work closely with the content and design teams to ensure that messaging and visuals align with campaign goals and resonate with segmented audiences.
• A/B Testing: Conduct A/B tests to optimize campaign elements such as subject lines, send times, and personalization strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-3 years of experience in digital or lifecycle marketing, preferably with exposure to email or CRM campaigns.
• Experience with Klaviyo, HubSpot, or similar CRM and email marketing platforms.
• Strong analytical skills and familiarity with Google Analytics or similar analytics tools.

Benefits:

• Competitive salary and health benefits.
• Opportunities for professional development, including CRM and digital marketing training.
• Collaborative team environment and career advancement potential.

Mason Interactive’s Culture and Values:Mason Interactive is dedicated to building a diverse, inclusive, and collaborative workplace where team members can grow and succeed. We value creativity, transparency, and a commitment to client success. As a Lifecycle Marketing Speacialist, you’ll join a team that strives to create meaningful, data-driven connections and is passionate about helping clients thrive in a digital-first world.

Tagged as: #sel

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